Creative. Copywriter. Traveller.
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DEFENCE FORCE RECRUITMENT

It will take focus. It will take dedication. It will be difficult. It will be worth it.

It will take focus. It will take dedication. It will be difficult. It will be worth it.

At Havas Worldwide Australia, I worked with my digital design team to completely overhaul and re-vamp the Australian Defence Force's social media presence. 

Time to meet your potential.

Time to meet your potential.

We not only re-designed their aesthetic on their existing Facebook channels, we developed a short and sharp copy approach to help sell the Defence roles. 

With full training provided, against all odds, against all elements, in the Australian Army you'll be unstoppable.

With full training provided, against all odds, against all elements, in the Australian Army you'll be unstoppable.

We also launched a completely new Instagram and Twitter account, as well as began to create integrated content - shooting social specific pieces in conjunction with larger traditional creative.