A Sauvignon Blanc from the Marlbourough region of New Zealand, it has to be good right?
This was exactly the problem that Stoneleigh wine faced, they were just another Marlbourough Sauvignon Blanc in the eyes of young Australians.
They did, however, have one stand out difference: their wild creation story.
To help communicate the extraordinary story of the Stoneleigh brand, we physically brought it to life, allowing nature to take over an old abandoned house in The Rocks neighbourhood in Sydney.
Young culture-seeking Australians were then invited inside to tour the wildly overgrown rooms, each its own unique tasting experience bringing to life the flavours of one of the four main Stoneleigh varieties.